Abstract
This proposal, submitted by Viction Core DAO, seeks funding from the Community Acceleration Program, as outlined in VIP #1, to support Viction’s coordinated growth strategy across the remainder of 2025 from May 1, 2025, to December 31, 2025 (eight months).
It activates three interconnected pillars to accelerate ecosystem-wide impact:
1. Strategy & Core Operations: The full operational & strategic backbone that delivers growth objectives across strategic planning, brand development, technical enablement, and ecosystem performance.
2. Ecosystem-wide Marketing Campaigns, by Core Team: Funding will empower the core team to execute strategic marketing campaigns focused on Brand Enhancement , Token Launch Acceleration, Stablecoin Awareness Acceleration, amplifying Viction’s global visibility and adoption.
3. Community & Contributor Programs (operated by FrontierDAO): Community-powered initiatives that drive contributor participation, local expansion, bounties, and grassroots innovation.
Funding will be distributed monthly, pegged to USD value, and managed transparently by FrontierDAO Council. This proposal enables structured, scalable growth, ensuring Viction’s ecosystem momentum continues to expand.
Motivation
Since the rebranding from TomoChain in November 2023, the Viction ecosystem has demonstrated strong momentum. This growth stems from contributor-driven initiatives rather than large-scale funding. With foundational systems in place, VIP #4 represents a strategic step to transition from momentum to structured scale, ensuring continuity across contributors, partners, and markets.
This proposal sustains operational infrastructure, empowers contributors, and drives visibility — reinforcing Viction’s long-term growth trajectory.
Specification
This proposal funds and aligns the three engines that drive Viction’s ecosystem growth:
1) Strategy & Core Operations: This category represents the strategic and operational backbone that delivers Viction’s growth objectives across contributors, partners, brand, and technical systems. It integrates four core functional domains:
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Growth Strategy & Ecosystem Intelligence: The strategic command center for ecosystem expansion, overseeing growth planning, market research, contributor system design, and partner engagement. This ensures all initiatives are aligned with data-backed insights and long-term priorities.
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Technical Systems & Infrastructure: The engineering resources responsible for maintaining and expanding Viction’s core infrastructure — supporting partner integrations, tooling, and builder enablement. This ensures that ecosystem initiatives are underpinned by secure, scalable systems.
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Brand Strategy & Narrative Management: The strategic layer that governs Viction’s brand positioning, messaging architecture, and narrative consistency. This maintains the credibility, trust, and global visibility required for adoption across diverse markets.
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Community Strategy & Coordination Systems: The architect of Viction’s contributor frameworks and local expansion models. This layer designs the incentive structures, governance alignment, and feedback mechanisms that enable sustainable community growth and participation.
These functions together form the Strategy & Core Operations — the “nerve center” that connects Viction’s growth vision with structured execution across all ecosystem layers.
2) Brand Expenditures, led by Viction Core Team: This allocation enables the Viction Core Team to execute global brand and marketing initiatives, including brand development, token launch visibility, stablecoin adoption campaigns, and regional marketing activations. The Core Team ensures Viction’s brand narrative remains relevant, competitive, and consistently executed across key markets, reinforcing ecosystem trust and adoption.
3) Community Expenditures, led by FrontierDAO: FrontierDAO manages community-driven initiatives including contributor system, bounty initiatives, and local chapter expansion. This budget supports the execution layer of Viction’s community growth — ensuring that creators, local chapters, and community contributors are empowered and incentivized to drive ecosystem participation and visibility.
3.1 Key Achievements since rebranding on November 2023
Since rebranding from TomoChain to Viction in late 2023, Viction has made significant strides in branding and marketing to propel ecosystem growth. Concurrently, FrontierDAO has played a pivotal role in onboarding Viction and driving robust community expansion. These combined efforts have laid a strong foundation for Viction’s evolution into a leading blockchain ecosystem. Key highlights include:
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Viction Vanguard Ambassador Program
The Viction Vanguard Ambassador Program (formerly Tomodachi) has become a core driver of ecosystem engagement and education. Mobilizing up to 180 ambassadors across 40+ countries, the program empowers creators to translate Viction’s updates and narratives into content that is clear, relatable, and accessible to global audiences.Impact: Produced over 30,000 content pieces, generating more than 60 million impressions across social platforms. Ambassadors simplified complex product updates, highlighted ecosystem milestones, and fostered community conversations — amplifying Viction’s reach and deepening user understanding worldwide.
Why it Matters: Ambassadors are the frontline communicators of Viction, transforming technical updates into stories that connect and resonate. This network ensures that Viction’s voice reaches not just wide audiences, but the right audiences, building trust, engagement, and lasting brand recall across diverse markets.
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FrontierDAO Earn: Content Creation Bounties
FrontierDAO Earn initiatives incentivized creators to engage directly with Viction’s ecosystem through content. Flagship campaigns like The Blockstages, in collaboration with 20+ ecosystem projects (Dune, Coin98, OneID, Eternals, Buzzkill, Gunstar…), rolled out 30+ bounties, attracting 3,000+ submissions, generating 4.5 million impressions and over 100,000 engagements.
Especially, the Blockstages Content Creator Contest, themed “Web3 Is Not Only About Money”, united 200+ global creators, with a $10,000 prize pool, reaching 900,000+ impressions.
Why it Matters: These initiatives unlocked a creator-driven growth engine, elevating project visibility, onboarding diverse talent, and positioning FrontierDAO as a creative hub within Web3. By empowering creators, FrontierDAO amplifies Viction’s presence across different narratives and communities.
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LocalDAO Establishment
In 2024, FrontierDAO established up to 10 LocalDAOs in strategic regions, creating a robust framework for localized engagement.
Impact: Each LocalDAO onboarded an average of 50+ active creators, adapted Viction’s content into local languages, and led tailored initiatives that connected the ecosystem with regional audiences — amplifying Viction’s mission across cultures.Why it Matters: LocalDAOs provide boots-on-the-ground presence, ensuring Viction’s message is locally relevant and accessible. This model deepens regional trust, builds sustainable creator networks, and expands Viction’s global footprint.
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Viction Monthly Community Calls
Led by Hera - Council Member of FrontierDAO, the Viction Monthly Community Calls became a cornerstone of Viction community-building efforts and ecosystem alignment.
Impact: Hosted monthly with an average of 1,000+ participants and 20% engagement rate, these calls deliver key updates, foster dialogue, and build momentum for upcoming initiatives.
Why it Matters: These calls demonstrate consistent community alignment, offering a space where feedback loops, ecosystem updates, and collective momentum converge — reinforcing Viction’s commitment to transparency and community-driven growth.
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Viction’s Brand Identity Establishment
After rebranding from TomoChain in November 2023, the foundation team has improved Viction brand identity via verbal, written and visual media.Impact: Stronger brand power especially amongst power users and new users and builders coming on-chain.
Why it matters: This branding toolkit acts as brand guidelines for further activities of Viction with comprehensive and consistent identity.
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Viction’s Bootstrap Contest For Builders
Towards a roadmap of more diverse ecosystem, Viction enables builders at entry or senior level to participate in Viction Hackathon or Viction Game Awards to showcase their projects and talentsImpact: More than 400 quality projects submitted, 9 awarded projects in Viction Hackathon, 9 awarded projects Viction Game Awards, judged by a qualified board of juries with top notch expertise in gaming and blockchain development areas.
Why it matters: This builds confidence amongst talented yet not yet discovered developers across dApp sectors.
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Ecosystem Growth Milestones (2024-2025):
In 2024, Viction surpassed 1 billion on-chain transactions and 4 million on-chain addresses, reflecting significant adoption.
In Q1 2025, Viction achieved 170,000 monthly active users (MAU), up 18.1% from the previous month, ranking it among the top 8 fastest-growing blockchain ecosystems by MAU. The total value locked (TVL) reached $5.87 millions.
Why it Matters: These metrics highlight Viction’s growing user base, DeFi engagement, and ecosystem momentum, setting the stage for further expansion with the proposed initiatives
3.2 Goal for 2025 Year To Go
For the remainder of 2025, Viction aims to cement its position as a strong Layer-1 blockchain by strengthening community engagement and amplifying ecosystem visibility. Through the combined efforts of the Viction Core Team and FrontierDAO, the following goals will drive sustainable growth and adoption across the Viction ecosystem:
1) Ecosystem Growth & Marketing
Viction Core DAO will launch campaigns focused on:
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Brand Development: Elevate Viction’s identity and recognition by updating new narrative to stay relevant with market’s interests.
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Token Launch Acceleration: Support the listing and promotion of multiple tokens on Viction to enrich the ecosystem and support builders.
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Stablecoin Awareness Acceleration: Educate users and developers to boost stablecoin adoption within Viction.
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Visibility across focused countries and regions: Viction together with FrontierDAO to establish local brand’s visibility in key markets
- Key Metrics: Brand mindshare, KOL engagement and interaction with the brand, number of new token listings, stablecoin user growth, brand awareness in local markets.
Furthermore, the foundation team would like to make data-driven campaign monitoring, via partner’s infrastructure of brand performance tracking and advisory.
2) Community Empowerment (Led by FrontierDAO)
FrontierDAO will drive community-centered growth that amplifies Viction’s visibility, strengthens contributor networks, and empowers local ecosystems to scale with autonomy and impact:
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Viction Army for Media Distribution: Expand and professionalize the Viction Army (known as ambassadors & creators). This initiative transforms contributors into ecosystem advocates, bridging content creation with on-chain conversion and narrative amplification.
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Localized Influence through Key Market Expansion: Transition current LocalDAOs model into independent entities to accelerate Viction’s visibility in highest-priority and most promising regions. This is not simply about community presence, it is about building recognizable local ecosystems that enhance Viction’s branding, market influence, and cultural relevance. Strategic focus areas include Southeast Asia, North Asia, the United States, and more, where ecosystem impact can extend beyond community building into broader market positioning.
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Community-Led Innovation: Fund community projects via the Viction Community Growth Fund to propel ecosystem growth.
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Sustained Engagement: Maintain momentum through ongoing engagement cycles - monthly calls, workshops, campaigns, that ensure alignment between the ecosystem roadmap and community participation.
- Key Metrics: contributor growth, regional visibility uplift, narrative reach, successful innovation proposals, local chapter activation, and conversion outcomes.
FrontierDAO’s approach is underpinned by a transparent, outcome-based rewards system, ensuring that contributor incentives are directly aligned with Viction’s strategic growth objectives — driving not just participation, but measurable impact.
Funding Request
| Deliverables | Expenditures in VIC | Expenditures in USD | % in Community Treasury of 2025 |
|---|---|---|---|
| Strategy & Core Operations | 2,909,090.91 | $ 640,000.00 | 58.18% |
| Brand Marketing Expenditures | 940,909.09 | $ 207,000.00 | 18.82% |
| Community Expenditures | 1,150,000.00 | $ 253,000.00 | 23.00% |
| Total | 5,000,000.00 | $ 1,100,000.00 | 100.00% |
Detailed sheet HERE
The budget will be released monthly aligned with the specific initiatives scheduled in each cycle. While the proposal requests access to a maximum of 5,000,000 VIC from the community treasury, all disbursements will be pegged to USD value.
Each month, the actual number of VIC tokens released will be calculated based on the market price of VIC at that time (7-day average).
To maintain operational flexibility and ensure fiscal accountability, this proposal includes a reasonable buffer for monthly disbursements. This accommodates minor variances between planned and actual expenditures — supporting smooth execution without exceeding overall budget limits.
Each budget allocation directly supports Viction’s growth across marketing, ecosystem expansion, community engagement, and creator empowerment — all aligned with the broader goals of adoption, innovation, and long-term impact.
Governance Timeline
To ensure transparency and encourage community participation, VIP #4 will follow the standard governance process:
Discussion Phase: April 23 – 25, 2025.
Snapshot $VIC Balance for voting power: April 25, 15:00 (UTC+7)
Voting Period: April 25, 17:00 – April 28, 17:00 (UTC+7)
Results & Next Steps: April 29
If passed, FrontierDAO will initiate disbursement and begin execution May 1, 2025.
Minimum quorum: 500,000 VIC
Approval threshold: more than 50% YES votes
Team & Leadership
Below is the information of the representatives of Viction Core Team & FrontierDAO Council
Viction Core Team
Marcus Le - Core Contributor at Viction, Head of Ecosystem Growth at Ninety Eight
Marcus Le brings a grounded approach to ecosystem growth and network development in Web3. With practical experience in building partnerships and aligning contributors, he focuses on ensuring that growth strategies connect across teams, projects, and markets. His role centers on fostering collaborative relationships and maintaining clear alignment between ecosystem goals and execution.
Tin Ly - Core Contributor at Viction
Tin Ly, a dedicated core contributor to Viction, is committed to bringing the project’s vision to life. With over seven years of experience in marketing and branding, he focuses on translating Viction’s mission into practical applications for everyday users by fostering stronger connections between the community and its ecosystem. Although his journey with Viction began recently, Tin aspires to contribute to a more prosperous, people-centric utility for the Viction ecosystem, ensuring its values are brought to life in meaningful ways.
FrontierDAO
Hera Doan - Council Member at FrontierDAO
Hera Doan applies her experience in community management and contributor systems to support the growth of Viction’s creator and community layers. Since co-founding FrontierDAO, she has focused on developing frameworks and programs that empower contributors across regions. Her approach balances structured growth with community engagement, supporting initiatives that align with Viction’s broader ecosystem objectives.
Hershey - Council Member at FrontierDAO
With a background in Web3 marketing and campaign execution, Herlshey supports FrontierDAO’s efforts to coordinate community-driven initiatives. Her work involves organizing campaigns and events that bring visibility and engagement to Viction’s ecosystem. She focuses on ensuring that community initiatives are consistent, accessible, and aligned with Viction’s growth strategy.
Alignment and Commitment
Viction Core DAO, together with FrontierDAO and Viction Core Team, are committed to maximizing the impact of every dollar spent, with unused funds at the end of the 8-month period returned to the treasury. This ensures full alignment with Viction’s values of transparency, accountability, and long-term growth.
Conclusion
VIP #4 represents a strategic allocation of community resources toward scalable, contributor-led growth and sustain Viction’s growth engine — the systems, contributors, and campaigns that drive adoption, contributor participation, and ecosystem expansion.
It strengthens the operational layer, expands contributor participation, and reinforces Viction’s brand and technical infrastructure across key markets. Funding this proposal ensures continuity in execution, scalability in delivery, and accountability in outcomes.
VIC holders have the opportunity to maintain the ecosystem’s momentum, support proven execution, and ensure Viction’s growth remains structured, transparent, and aligned with long-term objectives.